Getting involved in a conference or business expo is an exciting opportunity for your business to show off. To ensure you make the most of it, preparation is key. In this article, the Curious Book Co. team is going to be listing some important things you don’t want to be without on your stand, so that you can set yourself up for success!
Here’s a comprehensive checklist of 10 essential items to bring:
1. Branding materials
To make a lasting impression, we recommend that you consider bringing vibrant banners, posters and promotional materials that show off your brand identity. Eye-catching visuals not only attract attention but also communicate your company’s message clearly and effectively.
2. Marketing collateral
Before your expo, make sure that you stock up on professional brochures, business cards and flyers. These sorts of materials serve as valuable takeaways for potential clients and partners, offering a tangible reminder of what you have to offer. Make sure that they’re concise and engaging too; it might be tempting to get as much information in as possible, but you don’t want the prospect of reading your literature to seem daunting!
3. Displays and demos
Bring your products or services to life with interactive displays or live demonstrations. Get visitors engaged by allowing them to experience firsthand what sets your business apart. Whether you do this with a projector, laptop or tablet is up to you and will of course depend on the nature of your business and its products.
This interactive approach can leave a lasting impression, so make sure you take your time putting some resources and thought into it.
4. Promotional giveaways
Entice attendees with branded promotional items such as bespoke notebooks, pens or USB drives. These giveaways act as both a token of appreciation and a constant reminder of your brand beyond the event.
Here at Curious Book Co., we’re UK-leading experts when it comes to the design and production of custom notepads, so if there’s a particular idea you’d like to run with for a set of notebooks, let us know – we’d love to hear about it.
5. Lead capture technology
Streamline the process of collecting visitor information with lead capture tools or apps. These digital solutions make it easier to manage and follow up with potential clients after the event and give you more time to focus on running your stand during it.
6. Comfortable seating
Create a welcoming atmosphere at your exhibition stand by providing comfortable seating. This encourages visitors to spend a bit more time interacting with your team, discussing your offerings and potentially establishing valuable connections.
7. Refreshments and snacks
Keep your team and visitors energised and engaged with a supply of refreshments and snacks. Offering a comfortable space to relax and recharge improves the overall experience at your exhibition stand – and don’t underestimate the power of biscuits!
8. Charging stations
Ensure that your team and visitors stay connected by having charging stations and a few gadgets available. Charging stations are particularly appreciated these days as we all rely heavily on our devices.
9. Networking tools
Bring along tools to facilitate networking, such as a bowl for business cards or a digital platform for connecting with attendees. Strengthening your network means that you get more value than just the event participation itself, so it really does pay to do as much networking as possible.
10. Comfortable branded apparel
First impressions count, so give off a professional image by outfitting your team in branded gear. Ensure everyone is comfortable throughout the event too, especially if it involves long hours on their feet.
Curious Book Co. is one of the UK’s leading custom notebook companies. From simple notepads to show-stopping ones that uniquely communicate your brand’s ethos, we have the skills and experience to create it all.
Fancy a chat? Give us a call today and let’s discuss your needs.